Success with the POS Award

Every year the POPAI Association, "Point of Purchase Advertising International" awards the POPAI Award in different categories.

This year, on 26.05.2011 in Düsseldorf, we heard "...and the winner is Lichtenau Display KG". We had been nominated for the category: Foodstuffs, Daily necessity articles and Confectionery – Permanent. The evaluation criteria were: aesthetic quality and design, production/ materials, communication and image, overall effect and effectivity with reference to the intended aims, creativity / innovation/ originality and the effects on purchasing behaviour. Lichtenau Display KG were best able to implement these criteria. "We are proud of our performance and delighted to have our commitment rewarded with this prize", said Plant Manager Bernhard Schinner.

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